Motorcycle Value Program

Boston Harley-Davidson, Big Moose Harley-Davidson, the Harley-Davidson of Rochester, Seacoast Harley-Davidson and Twin States Harley-Davidson hope that you have had a great year of riding and enjoying all of the benefits of the best loyalty program available. We also wanted to send an important reminder that on January 31st the MVP year ends. Points will be automatically redeemed in the system, and another year of acquiring points will start February 1st.

How does Rollover Work?

The MVP year runs February 1st through January 31st.

Club Level & 1st Year Members are unaffected by MVP rollover.

All other Members have points redeemed at midnight January 31st.

Actual Points Redeemed per Level:

Bronze Members – 20 points

Silver Members – 45 points

Gold Members – 60 points

  • Points earned during the previous program year cannot be retroactively applied to your account after the close of business on January 31st.

Important Note: Even with the point redemption, you continue to enjoy the benefits of the level that you had for one more year.

  • Members that do not accrue the points in their MVP account to reflect their current level status will move down within MVP to the level reflected by their current point total the next MVP year.
    • One example is a Gold Member with 22 points (due to the previous MVP year rollover). Since their points no longer match their level, they will simply move back to Bronze level status (20-44 pts).

Why is all of this information important for you to know?

If over the next few weeks, you can attain enough points to get to the next level in MVP, you will enjoy those benefits for the entire next year! So now is a great time to get out our dealerships, make sure your correct mileage is in the MVP system, refer your friends, participate in an MVP point event, or purchase those much needed accessories and apparel items to get to the next level of benefits.

If you have any questions regarding your account, missing points, information changes, or just about how rollover works, please email Beth at [email protected] by Thursday, January 26, 2023.


MVP is designed to help you get the most out of this great sport and provide the benefits you deserve for your loyalty to our four dealerships. Please log on to your MVP account and check your point balance.

Boston Harley-Davidson:

Big Moose Harley-Davidson:

Harley-Davidson Shop of Rochester:

Seacoast Harley-Davidson:

Twin States Harley-Davidson: